LJ Hooker launches $100m digital plan

LJ Hooker launches $100m digital plan

By Jacqueline Latimer on Apr 28 2017


By Sarah Lefebvre

LJ Hooker is moving with the marketplace, committing $100 million for digital innovation which will make Australia the world's most advanced and best served property market.

At the centre of the digital strategy is LJX-Lab: a research and development centre utilising technology to make buying and selling real estate a uniquely contemporary customer experience.   

To provide global insights into products and services being created in LJX-Lab, 
LJ Hooker’s Chairman L Janusz Hooker has assembled a dynamic advisory board of business leaders, including:

•    CEO and Founder of Freelancer.com and Escrow.com, Matt Barrie (Sydney);
•    MD CSIRO Innovation Fund and Founder of Black Bird Ventures, Bill Bartee (Sydney);
•    Co-Founder and Principal of RFR Holding, Michael Fuchs (New York); 
•    Director of Zoopla.com and former CEO of Countrywide Real Estate Group, Grenville Turner (London).

The advisory board is currently viewing a suite of innovative products which will fast-track the digital transformation of the real estate customer experience in Australia.

Mr Hooker said Australia was built on hard work and a pioneering spirit, as was 
LJ Hooker. 

"The digital revolution is enabling us to merge the property knowledge accumulated over our 88-year history and the expertise of our current 8,000 real estate professionals across 600 offices with the latest technology to better serve our customers," Mr Hooker said.  

This article was previously published on LJ Hooker by Sarah Lefebvre. 

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