Gold Coast voted favourite Australian destination

By Jacqueline Latimer on Mar 16 2017

Chinese travellers have voted the Gold Coast as their favourite Australian holiday destination at their annual ‘Destination of the year’ awards, recently held in Shanghai.

The award results were generated based on more than 50 million user comments, as well as online votes by over 3.6 million Chinese travellers.

Gold Coast Tourism chairman Paul Donovan said the recognition was testament to the years of strategic engagement with Chinese stakeholders by Gold Coast Tourism staff responsible for developing the China market. 

“Together with industry and our destination stakeholders, we have invested a great deal of time and money in this market because we recognise the strong and increasing affection that Chinese travellers have for the Gold Coast’s coastal city lifestyle,” said Mr Donovan.

“This is the biggest and most significant tourism industry survey in China and it is satisfying to see that the work undertaken by our China-based team has been so effective.
“Chinese visitors know the Gold Coast has it all and they are strongly attracted to our pristine natural assets such as our Hinterland and our beaches, our big blue skies, exceptional food, wine and shopping offerings.”
The Gold Coast ranked ahead of major global cities Paris and Sydney which Mr Donovan says is thanks to a new marketing strategy recently rolled out.

The Ctrip top ten were:
  • Phuket
  • Seoul
  • Bangkok
  • Gold Coast
  • Bali
  • Singapore
  • Chiang Mai
  • Jeju
  • Maldives
  • Tokyo
The Gold Coast was also recently named as host of the 70th Annual International Communication Association (ICA) Conference in May 2020, expected to attract more than 2000 delegates and return an $8 million economic impact.